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These beers are often from micro-breweries, who are ripe to be engaging with this kind of approach too. Indeed, the ales or breweries might be a nice focal point around which audiences collect. Some of these breweries have pretty keen customer bases.
Oh, and did you notice that The Wellington has wifi?
http://twitter.com/redbullpub
These are all great ideas. We have started to explore this in our context of Places to Go, Things to Do (Plings!) for young people - looking at how a youth centre, for example - can become social through social media - blogs.plings.net
Thus, I am very interested in what might be done to help pubs diversify to save those which remain in low income communities, and perhaps re-open those which have already closed. I believe that, in the past, we have been too precious about separating out "worthy" community activities and the drinking that goes on in communities. When I was a young community worker I spent a lot of time in local pubs, sometimes to the concern of those who were employing me; but I did it because that was where many people in the community congregated, and it was a lot easier to go to their territory than to expect them to come to a "community centre". If pubs cannot survive as "drinking and smoking" dens, then why not build other community activities around them? And, certainly, in the digital age, why can local pubs not develop digital presences, to promote themselves, and their activities, and to help others on the digital ladder?
At the risk of revealing myself as an Archers fan (a fine product of your home city, Pete), I would point out that the Bull in Ambridge now doubles as an Internet cafe.